Litigating Distinctiveness: Trademark Protection in a Global Marketplace

We represent clients in complex trademark disputes across Italy and the European Union. We safeguard the value of brands through focused, high-impact litigation strategies designed to protect distinctiveness, prevent misappropriation, and defend market position.

Our team has extensive experience in handling contentious matters involving trademarks and other distinctive signs, including infringement actions, anti-counterfeiting litigation, and cases of dilution and unfair competition. We act before civil courts at both national and European levels and are well-versed in the evolving body of case law that shapes trademark enforcement across jurisdictions.

We support clients across all sectors – consumer goods, fashion, food and beverage, luxury, technology and life sciences – offering legal solutions that combine rigorous legal analysis with practical commercial insight. Our work ranges from defending flagship brands in cross-border disputes to asserting trademark rights against infringers.

Our strength lies in delivering a precise, strategic approach to each case. We collaborate closely with in-house counsel, marketing and brand teams, and external experts to ensure our clients’ rights are protected in court and preserved in the marketplace. 

We understand that a trademark is more than a legal asset, it is the identity of a business. We work to ensure that identity is defended with the determination, technical skill, and cross-border experience that modern brand protection demands.