Fabrizio De Benedetti
EXPERIENCE
Fabrizio has over 40 years’ practice covering all aspects of intellectual property rights.
He is widely recognised for his substantial contribution to the preparation of Italian and European laws in the field of trademarks and of intellectual property in general, as well as for his membership in ministerial committees in charge of:
- Implementation of the Industrial Property Code (IPC) in application of the European Union Trademarks directive (2017-2019).
- Integration into the IPC of the rules for the implementation of the Unified Patent Court Agreement (2016).
- Preparation of the so-called IPC Corrective decree (2010).
- Preparation of the IPC Implementation rules (2010).
- Reordering of legislation and preparation of the IPC (2002-2003).
- Revision of design legislation for the implementation of Directive 98/71/EC (2001).
- Application of the Madrid Protocol in Italy (1996).
- Application of the TRIPs Agreement in Italy (1995).
He has been a member of the Government Committee for the creation of the professional register of the Italian Industrial Property Consultants Institute.
He is currently a member of the Academy of the Italian Patent and Trademark Office, along with a select group of accredited experts.
During his extensive career he has assisted many Italian and foreign clients in diverse and complex contexts involving several countries not only for aspects concerning the protection and enforcement of trademarks, patents, designs, copyrights and know-how, but also in connection with int
valuation of intellectual property rights
In 1986 he devised and developed the first method for the economic valuation of trademarks (known as “royalty-based method”) that was quickly adopted as a global standard and is still recognised as the most valid method.
He has carried out hundreds of valuations of trademarks, patents and designs for renowned companies including Istituto Poligrafico e Zecca dello Stato, Enel Trade S.p.A., B.Ticino, Gucci, Expansion Electronic, Alinari, Buitoni, Perugina, Purina, Magaldi Ricerche e Brevetti S.r.l. and other companies of the Nestlé Group.
He heads the SIB team dedicated to the valuation of intellectual property rights.
Lecturing and publishing
- Fabrizio is often invited to speak at conferences at university and international level on many aspects of intellectual property, in Europe and in many other countries, particularly on trademark issues.
- Fabrizio has authored articles, comments and contributions in Italy and abroad. He is editor and co-author with Gustavo Ghidini of the commentary on the Italian Industrial Property Code “Codice della Proprietà Industriale, commento alla normativa” (Il Sole 24 Ore Pirola, 2006). He is co-author of the Industral Property manual “Proprietà intellettuale e concorrenza”, edited by Gustavo Ghidini and Giovanni Cavani (Zanichelli Editore: 2022, 2023 and 2025 editions), as well as of the commentary on the Italian Industrial Property Code “Commentario al Codice di Proprietà Industriale” edited by Adriano Vanzetti (Giuffrè Editore, 2013 and 2026 editions).
Activity
Cooperates with the team on particularly complex cases, contributing the vast experience acquired at national and international level.
Trademark and patent counseling.
Unfair competition.
Licensing and contracts.
Evaluation of patent and trademark portfolios.
Legislative counsel in the field of intellectual property.
Memberships
Member (Past President and Board member) of the Ordine dei Consulenti in Proprietà Industriale (Italian Industrial Property Consultants Institute), of the the Collegio dei Consulenti in Proprietà Industriale (Italian section of FICPI) and of the Institute of Professional Representatives before the European Patent Office. Founding Member, Past President and Member of Honour of ECTA (Advisory Committee, Supervisory Board). Member of Honour of FICPI. Member of INTA, UNION, AIPLA, MARQUES and PTMG as well as of the Institute of International Affairs; Foreign Member of the Chartered Institute of Patent Agents.
Recognitions
Lexology Index (ex Who’s Who Legal) – Recommended, 2015-2025.
WTR 1000 – The World’s Leading Trademark Professionals 2020-2025.
Leaders League IP Attorneys 2021-2025.
Qualifications
Italian and European Trademark Attorney, European Design Attorney, European Patent Attorney.
Education
Master’s degree in Economics, La Sapienza University of Rome.